Pop-up ads experienced a remarkable ascension in the late 1990s and early 2000s, initially offering a seemingly easy way for businesses to reach a vast audience. Driven by their instant visibility, these intrusive windows became ubiquitous across the online world, generating substantial income for publishers and promoters . However, user displeasur

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Banner ads remain to be a prevalent aspect of the digital advertising realm. These visual advertisements, typically displayed at the bottom of web pages, aim to attract user attention and showcase products or services. While their simplicity can be often perceived as such, banner ads employ a range of techniques to influence viewers. From eye-catc